Find the earliest stage where intake stops producing the expected decision, repair that point, and test which downstream symptoms remain.

Intake captures enough information to route a request. A creative brief aligns accepted, sufficiently scoped work for execution. Most teams need both functions.

Urgency is a claim about timing. Priority compares value and consequences. Scheduling accounts for readiness, dependencies, effort, and capacity.

Build a marketing request form that captures what teams need without forcing requesters to complete strategy and scoping upfront.

The best marketing intake process does not collect every possible detail. It gathers enough information to route each request into the right next step.