Project Overview

Psych Central, a leading mental health resource, aims to provide comprehensive and accessible information to its audience. To enrich user experience and engagement, the platform sought to integrate compelling visual content across its articles and features.

My Role and Contributions

• Workflow Management: Coordinated the production of diverse visual assets—including photography, illustrations, infographics, and web-based content—ensuring timely delivery and alignment with editorial objectives.

• Cross-Functional Collaboration: Partnered with editors, designers, SEO associates, and marketers to synchronize creative efforts, enhancing the cohesiveness and impact of content across the Psych Central site.

• Project Leadership: Spearheaded the development of "Becoming Mom," an immersive experience utilizing the Ceros platform to combine narratives, original photography, and design elements, offering readers an engaging exploration of motherhood journeys.

Outcomes

• Elevated User Engagement: The strategic integration of visual content led to increased reader interaction and time spent on the site, fostering a more immersive and informative user experience.

• Streamlined Content Production: Effective workflow management facilitated the efficient creation and publication of visual assets, enabling the editorial team to meet publication schedules consistently.

• Innovative Storytelling: The "Becoming Mom" project exemplified innovative storytelling, offering readers a multifaceted perspective on motherhood through a blend of personal narratives and visual artistry.

By orchestrating the seamless integration of visual elements and leading innovative projects like "Becoming Mom," I contributed to enhancing Psych Central's content quality and user engagement, reinforcing its position as a premier mental health resource.