As a Senior Creative Project Manager at RVO Health, I led the development of compelling visual content for Healthgrades' Patient Connect Hubs, aiming to empower patients with accessible and engaging healthcare information.
Project Overview
Healthgrades' Patient Connect Hubs serve as comprehensive resources, offering medically reviewed content and tools to assist patients in making informed healthcare decisions. To enhance user engagement, we integrated diverse visual elements, including header imagery, lifestyle photography, infographics, and interactive Ceros quizzes.
My Role and Contributions
Visual Content Strategy: Collaborated with cross-functional teams to conceptualize and implement visual assets that align with Healthgrades' mission to improve healthcare access and patient empowerment.
Header Imagery and Lifestyle Photography: Directed the creation of relatable and inclusive visuals, ensuring representation across diverse demographics to resonate with a broad patient audience.
Infographic Development: Managed the design of clear and informative infographics, simplifying complex medical information to enhance patient understanding and engagement.
Interactive Ceros Quizzes: Oversaw the production of interactive quizzes using the Ceros platform, providing personalized experiences that educate patients and encourage proactive health management.
Outcomes
Enhanced Patient Engagement: The integration of diverse visual content led to increased user interaction and time spent on Patient Connect Hubs, fostering a more informative and engaging patient experience.
Improved Health Literacy: By presenting information through various visual formats, patients could better comprehend their health conditions and available treatments, leading to more informed healthcare decisions.
Through strategic visual storytelling and interactive content, we elevated the effectiveness of Healthgrades' Patient Connect Hubs, reinforcing the organization's commitment to empowering patients in their healthcare journeys.