Project Overview

In July 2023, Optum Store, a comprehensive online health and wellness marketplace, sought to elevate its marketing strategies, particularly focusing on email campaigns to boost customer engagement and drive sales during various promotional events.

My Role and Contributions

• Strategic Collaboration: Partnered with the Optum Store marketing team to identify opportunities for enhancing email marketing efforts, ensuring alignment with overarching business objectives.

• Campaign Development: Led a dedicated creative team in crafting compelling email series tailored for diverse sales and promotional events, encompassing:

  • Copywriting: Developed persuasive and brand-consistent messaging to effectively communicate promotional offers and product information.

  • Design: Created visually engaging email templates that reflect the Optum Store's brand identity and resonate with the target audience.

  • Animation: Incorporated dynamic elements to capture recipients' attention and enhance the overall user experience.

• Cross-Channel Integration: Ensured cohesive deployment of content across email platforms and the Optum Store website, providing a seamless and engaging customer journey.

Outcomes

• Enhanced Engagement: The revitalized email campaigns led to increased open and click-through rates, indicating improved customer interest and interaction.

• Sales Growth: Strategically synchronized promotional emails contributed to higher conversion rates during sales events, positively impacting revenue.

• Brand Cohesion: Consistent messaging and design across email and web channels strengthened brand recognition and trust among consumers.

By spearheading the enhancement of Optum Store's email marketing campaigns, I contributed to more effective promotional initiatives and deeper customer engagement, aligning with RVO Health's mission to provide accessible health and wellness solutions.