As a Senior Creative Project Manager at RVO Health, I played a pivotal role in the development and launch of Optum Now, a comprehensive health and wellness platform designed to empower individuals in their healthcare journeys.
Project Overview
Optum Now aims to simplify healthcare by providing users with accessible resources, including prescription discounts, health products, provider search tools, and virtual care options. The platform's mission is to offer tailored solutions that enable users to navigate their health with confidence.
My Role and Contributions
Cross-Functional Leadership: Collaborated with diverse teams across RVO Health to ensure the platform's features aligned with user needs and organizational goals.
Brand Development: Worked closely with the branding team to establish Optum Now's identity, ensuring consistency across all marketing materials and digital assets.
Content Strategy: Oversaw the creation of expert-reviewed content, ensuring clarity and accuracy to help users make informed healthcare decisions.
User Experience Enhancement: Partnered with design and development teams to create an intuitive interface, facilitating seamless navigation and access to resources.
Outcomes
Successful Launch: Optum Now was introduced to the market, offering a one-stop shop for health and wellness needs, including over 2,200 trusted products.
Positive User Engagement: The platform received favorable feedback for its comprehensive resources and user-friendly design, contributing to increased user confidence in managing their health.
Through strategic planning and effective collaboration, I contributed to the successful launch of Optum Now, reinforcing RVO Health's commitment to empowering individuals in their health journeys.