Project Overview

Following RVO Health's acquisition of Healthgrades.com in August 2021, the Healthgrades editorial team required enhanced synchronization with RVO Health's design resources to effectively deliver high-quality content.

My Role and Contributions

• Cross-Functional Alignment: Facilitated collaboration among editors, designers, copy editors, SEO associates, and marketers to ensure cohesive delivery of design assets—including photography, illustrations, infographics, and web content—for the Healthgrades site.

• Priority Asset Management: Developed and maintained a tracker to identify and prioritize "priority photo assets," enabling photo editors to focus on high-impact visuals that support the editorial team's publication goals.

• Process Optimization: Streamlined workflows between editorial and design teams, enhancing efficiency in content production and ensuring alignment with Healthgrades' standards.

Outcomes

• Improved Efficiency: The implementation of the priority asset tracker facilitated timely delivery of visual content, allowing the editorial team to meet publication deadlines consistently.

• Enhanced Content Quality: Closer collaboration between editorial and design teams resulted in more cohesive and visually engaging content, enriching the user experience on the Healthgrades platform.

• Strategic Focus: The prioritization system enabled the photo editing team to allocate resources effectively, concentrating efforts on assets that significantly impact audience engagement.

By fostering cross-functional collaboration and implementing strategic asset management tools, I contributed to the seamless integration of editorial and design efforts at Healthgrades, enhancing content quality and operational efficiency.