Project Overview

RVO Health, a leading health and wellness platform, serves nearly 100 million individuals monthly by providing comprehensive resources to navigate healthcare effectively. The organization sought to unify its diverse portfolio of brands—including Healthline, Medical News Today, Psych Central, Greatist, and Bezzy—under a cohesive brand identity that reflects its mission to make healthcare more accessible and understandable.

My Role and Contributions

• Brand Identity Development: Collaborated with cross-functional teams to establish a unified brand identity that encapsulates RVO Health's commitment to health and wellbeing.

• Creative Direction: Led the design and production of marketing materials, ensuring alignment with the new brand identity across all platforms.

• Stakeholder Coordination: Facilitated communication among various departments to maintain consistency and coherence in brand messaging.

Outcomes

• Enhanced Brand Recognition: The cohesive branding strategy strengthened RVO Health's presence in the health information sector, fostering greater trust among users.

• Improved User Engagement: Unified branding across platforms led to a more seamless user experience, contributing to increased engagement and satisfaction.

Through strategic branding and creative initiatives, we reinforced RVO Health's position as a trusted leader in health and wellness, effectively communicating its mission to a broad audience.