state_of_it_certs_map

Project Overview

In 2020, CBT Nuggets introduced the State of IT Certifications Map, an interactive tool designed to assist job seekers and data enthusiasts in identifying IT certification requirements across the United States. This map enables users to input any U.S. ZIP code to view the number of job postings requiring specific IT certifications in that area. Additionally, users can receive a personalized job report via email, providing detailed insights into local employment opportunities.

My Role and Contributions

  • Project Management: Led the development and implementation of the State of IT Certifications Map, coordinating efforts across design, development, and marketing teams to ensure seamless integration into the CBT Nuggets website.

  • API Integration: Oversaw the incorporation of a new API to aggregate and display real-time job data, ensuring accurate and up-to-date information for users.

  • Lead Generation Strategy: Developed and executed a lead generation component, enabling users to input their ZIP code and receive personalized job reports via email, thereby capturing leads for the organization.

Outcomes

  • User Engagement: The interactive map provided a valuable resource for job seekers, enhancing user engagement on the CBT Nuggets platform.

  • Lead Acquisition: By December 2020, during its soft launch phase, the feature had generated over 1,400 leads, contributing to the organization's growth.

  • Industry Recognition: The State of IT Certifications Map garnered attention from industry peers, including mentions by competitors such as GoCertify, highlighting its innovative approach to job market analysis.

The successful development and deployment of the State of IT Certifications Map underscored CBT Nuggets' commitment to providing valuable tools for IT professionals. By effectively managing this project, I contributed to enhancing user engagement and expanding the organization's lead-generation capabilities.