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Project Overview

As part of my passion for enhancing CBT Nuggets’ digital presence, I led initiatives to grow and engage audiences across five major social media platforms: Facebook, Twitter, YouTube, Instagram, and LinkedIn. These efforts supported brand visibility, user engagement, and community building, positioning CBT Nuggets as a leader in the IT training space.

My Role and Contributions

  • Audience Growth: Developed and executed social media strategies that significantly expanded CBT Nuggets’ presence:

    • Instagram: Grew the following from 600 in 2016 to over 15,000 by December 2020, following my 2017 presentation advocating for greater investment in the platform.

    • YouTube: Contributed to achieving over 230,000 subscribers by creating engaging content strategies tailored to the IT audience.

    • LinkedIn, Facebook, Twitter: Supported growth to over 62,000, 106,000, and 30,000 followers, respectively, through consistent, value-driven content and campaigns.

  • Social Media Agency Onboarding: Onboarded social media agency davies + dixon, integrating their team into CBT Nuggets’ workflows. Key contributions included:

    • Scheduling and planning team meetings and onboardings.

    • Coordinating agency visits to CBT Nuggets HQ.

    • Providing creative direction and copy editing for social content posted across platforms.

  • Content Leadership: Wrote and managed social media content, ensuring alignment with CBT Nuggets’ brand voice and goals. Provided strategic guidance for campaigns to engage audiences and build community.

Outcomes

  • Platform Success: Delivered consistent follower growth and engagement across all major platforms, with notable success on Instagram and YouTube, positioning CBT Nuggets as a trusted name in IT training.

  • Agency Integration: Seamlessly integrated davies + dixon into CBT Nuggets’ social media strategy, enabling a more active and engaged presence across platforms.

  • Enhanced Brand Visibility: Strengthened CBT Nuggets’ reputation through authentic, high-quality social media content and impactful community engagement.

Through strategic leadership and collaborative efforts, I contributed to the remarkable growth of CBT Nuggets’ social media presence. These initiatives not only elevated the company’s visibility but also deepened connections with its audience, reinforcing CBT Nuggets’ mission to empower IT professionals.