Project Overview

CBT Nuggets identified an opportunity to enhance its brand presence and that of its trainers by leveraging IT trade shows and conferences. Through targeted strategies, these events were transformed into platforms for building authority, engaging audiences, and expanding trainer followings while reinforcing CBT Nuggets' position as a leader in IT training.

My Role and Contributions

  • Strategic Planning: Developed and executed comprehensive campaigns to support trainer branding and CBTN's marketing efforts at key tech events.

  • Cross-Team Collaboration: Worked closely with marketing, design, and development teams to create collateral, including:

    • Landing Pages: Highlighted event details and resources.

    • Blog Articles: Provided insights into event highlights and key takeaways.

    • Social Media Campaigns: Amplified trainers' personal and CBT Nuggets' branding efforts.

  • On-Site Support: Attended conferences like Cisco Live 2019 to assist trainers Keith Barker and Chuck Keith, managing live social media coverage and coordinating event activations to maximize engagement.

  • Trainer Empowerment: Guided trainers in leveraging their personal social media platforms to connect with event attendees, showcasing their expertise while promoting CBT Nuggets.

Highlighted Events

  • Cisco Live 2019: Supported Keith Barker and Chuck Keith in onsite activations and live social media content creation.

  • AWS re:Invent 2019: Strategized with Bart Castle to enhance AWS-related authority and engagement.

  • Microsoft Ignite: The Tour 2020: Developed campaigns for Simona Millham to connect with Microsoft-focused audiences.

  • DevNet Create: Partnered with Jeff Kish and Knox Hutchinson to increase visibility within Cisco's developer community.

  • VMworld 2020: Amplified the presence of trainers like Keith Barker and Bart Castle at VMware-focused events.

Outcomes

  • Enhanced Trainer Authority: Campaigns positioned CBT Nuggets trainers as thought leaders in their respective domains, driving increased social media followings and professional engagement.

  • Improved Brand Visibility: Events generated significant buzz for CBT Nuggets, strengthening the company's industry presence and appeal.

  • Streamlined Event Support: Established the practice of on-site marketing team involvement, reducing trainers' workloads and improving campaign effectiveness.

By leading CBT Nuggets' IT conference circuit presence, I fostered stronger connections between trainers, audiences, and the brand, while setting a standard for impactful event marketing strategies. These efforts not only elevated individual trainer profiles but also solidified CBT Nuggets' reputation as a premier IT training resource.